The 90-Day Strategy Canvas
Diagnosis, guiding policy, coherent actions and what you will not do, on one page.
Use it when You're starting a role or a quarter and need a strategy you can hold in one hand.
Free tools / The GTM Canvas
The GTM Canvas
Segment, value proposition, competitive alternatives, channels, motion, pricing and the numbers that prove it is working. Fill it in once, then every campaign, hire and budget line has to point back to it.
- Who it is for
- Value proposition
- Alternatives
- Channels
- Sales motion
- Pricing
- Proof metrics
Opens the door to the Positioning & Value Proposition Sprint. Free, CC BY 4.0, designed by David Pires.
Get it when it ships
Leave your email and I will send it the day it is ready. One note from me, no sequence.
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What it is for
Campaigns, hires and tools are easy to buy one at a time. The GTM Canvas puts the whole go-to-market system on one page first: who it is for, the value proposition, the alternatives they use today, channels, sales motion, pricing and the numbers that prove it is working.
Fill it in once. After that, every campaign, hire and budget line has to point back to it. If it cannot, it waits.
Who should use it
Founders and growth leads who are about to spend on growth and want the full system in view first. It is also where the Positioning & Value Proposition Sprint starts.
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